Instability makes riding bikes fun, and fun-riding bikes. The devil is in the details. Let's talk about that.

I was drawn to SQ Lab because I perceived a commitment to long-lived products and transparent communication of safety standard compliance. These products are not glamorous; my riding buddies have not said, ‘Wow, cool, you have those new SQ Lab bars!’, or anything remotely like that. The products don’t make themselves conspicuous. It’s been conversations about comfort on the bike that have raised topics like bar and saddle geometry, which implicates ‘flex’ and resilience, and thus, safety. Everything is connected.

The second explosion sounds louder than the first, probably because I’m conscious from the go this time. What time? 05:00. What is going on here? I feel fairly certain that was some sort of cannon, and wow, did it ever pack a concussive punch. It didn’t go off in Mals, I’m pretty sure; somewhere else in the valley. An avalanche cannon? If so, why, it’s August. There’s no snow around here.

In my view, products that aim to be everything to someone and succeed are special, and build deep brand loyalty. Is there a someone for whom Powershift is everything?

If there’s something resembling a common feeling associated with flying with bikes, it has to be anxiety. Maybe it’s a ‘the more you know the more you worry’ thing; maybe not. I spent four weeks travelling in Europe with Post Carry Co.’s Transfer Case in 2022, and put the case’s multimodal transferability to the test. If you’re interested in travelling with your family AND your bike, this is going to be particularly relevant.

One bike, three exploratory phases of endurance cycling progression, and numerous insights around why riding my bike long and far in 2020 wound up helping me maintain my mental health and well-being in a way that distinguishes cycling from any other endurance sport.

Riding bikes doesn’t have to be just about riding bikes. These machines are catalytic; they open and expand possibility like no other technology can. Sometimes the adventures they underpin unfold as planned, but if we’re honest, these aren’t really adventures, are they? Our day spent riding, scrambling, and hiking from Bordighera to Limone Piemonte, Italy, was a once-in-a-lifetime experience.

Through thick and thin, trials and tribulations, why is cycling a life-long passion for so many people. Why do many of us refer to ‘riding like a kid again’ as an experience that renews our love of riding bikes when we find ourselves struggling? Is there a spark at the core of the matter?